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Inholland University, BBA, International Business Innovation Studies

Inholland University
 Netherlands

The study programme consists of three components: a core curriculum, a ‘negotiated curriculum’ and a graduation track.

With subjects like marketing, concept development, entrepreneurship, innovation international business, human resources, management & organisation, creativity, law, research, and strategy, the focus of the core curriculum is on ‘traditional’ business disciplines, as well as on new creative concepts and applications. The ‘negotiated curriculum’ is composed by the students themselves, by choosing from a wide array of electives.

Examples of electives are:

– Serious Game Design

– Advertising

– City Marketing

– Fundraising

– Languages (French, Spanish, German, Chinese)

– Green Business

– Web design

– Engineering 101.

For your graduation track you can choose one of two options: Macro Innovation, which focuses on innovations that have a societal impact, and Micro Innovation, which addresses innovations within the business (sector / industry) environment.

Other courses at Inholland University

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Location

The degree programmes offered in English are provided at four locations throughout the Randstad: Diemen (Amsterdam), Haarlem, The Hague, and Delft.

- Inholland Diemen is a medium-sized location on the border of Amsterdam. The location is easy to reach by public transportation, such as the underground subway, bus and train.

- Haarlem is the capital of the North-Holland province with a wonderful historic centre and some of the best shops and museums in the Netherlands.

- The Hague: The small-scale campus in The Hague is located less than ten minutes’ walk from The Hague Central Station and nearby the seaside, city centre and cozy bars.

- Delft is a historic city with a rich and dazzling history, known throughout the world as a technological centre. Inholland University of Applied Sciences Delft is housed in state-of-the-art premises at campus belonging to Delft University of Technology.