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Coventry University London, BA, Global Business Management

Coventry University London
 United Kingdom

What will I learn?

The first year provides a thorough grounding in the core aspects of business including: The Economic Environment of Business, Professional and Academic Skills Development, Introduction to Business Accounting, Foundations of Organisational Behaviour, Introduction to Marketing, International Business Cultures.

The second year builds on these and further develops your management analysis skills through the following modules: Management Data Analysis, Business Management and Decision-making Process, Entrepreneurship in a Global Context, Consumer Behaviour. Thorough preparation for a period of study abroad or work placement is also undertaken early in this year before embarking upon this opportunity later in the year.

In the final year you will be able to take optional modules in your chosen field including International Investment Analysis, International Marketing Strategy, International Human Resources Management, and Marketing Communications.

How will this course be taught?

Modules are normally delivered through lectures and seminars of smaller groups of students. Seminars are interactive and may involve hypothetical problem questions, simulations, case studies and the analysis of more theoretical issues. In addition, your personal tutor will review and discuss your progress with you and will be available for advice. 

Other courses at Coventry University London

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Location

Coventry University London Campus is located in the heart of London’s financial district, just a few minutes’ walk from Liverpool Street station – a key commuting hub. London’s fantastic transport system will enable you to get around the city quickly and easily. There are also five international airports and the high-speed Eurostar rail link.