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Glyndwr University, Professional Postgraduate Diploma, Marketing

Glyndwr University
 United Kingdom

 

Study mode Start date Duration
Study modePart-time Start daten/a Durationyears: 0 - 1
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.

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Location

  • The main Wrexham campus is a short walk from Wrexham town centre.
  • The Flintshire campus is set in 91 hectares of landscaped gardens at the Welsh College of Horticulture, accessible by car and bus.
  • Excellent road and rail links connect Wrexham with Manchester and Liverpool in under an hour, and there are direct train services to Cardiff and London.