The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.
The main Wrexham campus is a short walk from Wrexham town centre.
The Flintshire campus is set in 91 hectares of landscaped gardens at the Welsh College of Horticulture, accessible by car and bus.
Excellent road and rail links connect Wrexham with Manchester and Liverpool in under an hour, and there are direct train services to Cardiff and London.
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