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Buckinghamshire New University, Professional Postgraduate Diploma, Marketing

Buckinghamshire New University
 United Kingdom

 

Study mode Start date Duration
Part-time n/a years: 1
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.

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