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In this introductory phase you’ll get to know the various facets of the hotel industry - both the operational and business side. You’ll start with a practical module, which will mean acquiring a lot of experience at the Teaching Hotel.
In the second semester, the emphasis will be on Hotel Business where, as the name suggests, you’ll discover the business side of the industry (financial management) and familiarize yourself with aspects such as marketing, (intercultural) communication? gastronomy and statistics.
You’ll also carry out research focussing on the international hotel industry. And you’ll study two modern languages (English and German, French, Dutch or Spanish).
Here (fourth semester) you’ll complete an internship abroad. This means that for five months you’ll be working in the Rooms Division or Food & Beverage department of an international hotel. You can choose from countries in Europe or Asia but also in the United States or the United Arab Emirates. The Internship Office will help you to find the location that suits you best. The Hotel School works closely with well-known companies, which means we will be able to offer you an internship in which you can realize all your learning goals.
The first semester of the third year focuses on strategic hotelmanagement, building on knowledge, skills and experiences that you have already acquired. You then use the insights that you’ve obtained to draw up a realistic business case commissioned by an existing hotel. Tracks In this phase of the programme, you may also wish to consider the direction in which you want to develop. In fact, The University offers you the opportunity to specialize in the last year and a half of the programme.
The Hotel School offers the following tracks:
The content of your track will be defined in terms of one or two minors in semester six, your research project and your management internship.
Minors A is a completed course unit of 10 or 20 weeks. You must choose at least one minor closely related to your track, but you have complete freedom of choice regarding the other one.
Here you will have an opportunity to show that you’ve acquired all the competences that correspond to the profile of a hospitality manager. In the first six months, you and a number of fellow students will work on an advisory project for an external client. This will be in the form of a complex management problem. Based on your findings, you will produce a realistic advisory report and round off the assignment by giving a presentation to the client.
The last five months of the course are reserved for your management internship. This may be in the Netherlands or abroad, and in a hotel or other hospitality-related company, depending on your track. One of your tasks will be a specific internship assignment. The management internship is perfect preparation for your first real job and, in fact, it’s not unusual for companies to offer students a contract upon completion of the internship.
Zuyd is based in Heerlen, Sittard, and Maastricht. The university has eleven locations in these cities. Its strategic location in Europe (on the border with Belgium and Germany) offers unique opportunities for students and businesses. Big cities like Aachen, Cologne, Brussels and Antwerp can all be reached within an hour. This facilitates getting an international internship at one of the numerous international businesses or doing an exchange program at one of its partner universities in the region.