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University of Wisconsin-Madison, BBA, Marketing

University of Wisconsin-Madison
 United States

 

Study mode Start date Duration Fee international Fee study period Year of study
Full-time Aug years: 4 $35738 Academic year 2017
Marketing creates exchanges between organizations and customers. It includes planning, designing, pricing, promoting and distributing goods and services that satisfy organizational and customer needs. in the high-level economy of the United States and many other countries, marketing has become a critical and comprehensive business function. The concept of marketing is becoming increasingly broad and important. Students may pursue career opportunities in advertising, product/brand management, consulting, marketing research, retailing, sales management, business-to-business marketing, and supply chain management. Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The manager must be able to translate knowledge of consumer behavior into marketing strategy. The marketing program is broad enough to permit a major to develop knowledge in these several areas, but flexible enough so that students may focus on special interest areas.

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Location

Built on an isthmus, UW–Madison and the city of Madison seamlessly blend together, creating opportunities and an atmosphere unlike any other campus. When visiting, you can immerse yourself in campus life at lively venues such as Camp Randall, the Memorial Union, and State Street. And you can always find serenity at our treasured natural areas, including the Lakeshore Path and Picnic Point.


Eagle Heights and University Houses are situated just a half-mile northwest of UW-Madison’s western campus and is a community of apartment buildings nestled in 83 acres of green space on the shoreline of Lake Mendota. These neighborhoods primarily serve families, and boasts numerous picnic and playground areas, a central community center and one of the oldest community gardens in the United States. Harvey Street Apartments serves single graduate students and is located south of University Avenue, just west of campus. This quiet street is close to shops, restaurants, and the UW campus.


Getting around Madison

  • By Car: Follow the links for a list of Car Rental Agencies or Taxi and Limousine Services.
  • By Taxi: Taxis and Fares Flyer
  • By Bus: Madison Metro Bus System
  • By Bike: If you are planning to travel by bike you will be happy to know that Madison was recently ranked the 5th Most Bikeable city by Walscore and the 7th Most Bike-Friendly City in America by Bicycling Magazine.