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University of Portsmouth, MSc, Business and Management

University of Portsmouth
 United Kingdom
Marketing principles: Business orientations; macro and micro marketing environments; segmentation; targeting and positioning; marketing planning and research; consumer and organisational behaviour; marketing mix; marketing across borders; business ethics); financial management (capital expenditure appraisal; interpretation of accounts; financial reporting issues); managing human resources; principles of operations management (supply chain management; quality management; enterprise resource planning); semester 2: integrating management, strategy and change; applied business research; contemporary challenges to organisations; innovation and entrepreneurship management; current issues in labour market analysis and policy; professional development; dissertation.

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Location

The University offers superb facilities in a vibrant waterfront location in the City of Portsmouth, with many shops, pubs, bars and restaurants around. Portsmouth has good road and rail links to other major cities. Just 90 minutes by direct train from the centre of London, Portsmouth is also within easy reach of Heathrow, Gatwick and Southampton airports. As a busy ferry port, it is a gateway to the continent with regular sailings to France and Spain.