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University of Maryland, College Park, Bachelor, Marketing

University of Maryland, College Park
 United States

 

Study mode Start date Duration Fee international Fee study period Year of study
Full-time Aug years: 4 $32044 Academic year 2018
Marketing, the study of exchange activities, involves getting goods and services from producers to users. The goal of marketing is to satisfy all the stakeholders of the organization, ranging from employees and suppliers to stockholders and consumers. This is done by ensuring that quality goods and services are provided at fair prices and in a way that benefits the community and society. The marketing graduate would find him/herself in a position working with sales in some capacity. Graduates might be responsible for making sure a company's product is on the store shelves, but in doing so they must have an understanding of what company might be able to sell which products.

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Location

A large, 4-year, public university is located in a large town in a suburban setting and is primarily a commuter campus.


The university is served by the three airports and a small public airport in College Park. A free shuttle service operating on the territory is free of charge to all students.


Conveniently located in the center of the Baltimore, Annapolis and Washington D.C. triangle, campus is easily accessible via car, bus, or Metro.