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University of Huddersfield, BA (Hons), Marketing and Brand Management

University of Huddersfield
 United Kingdom
Year 1: Marketing; brand and general business subjects (to provide a solid marketing foundation). Year 2: More specialist areas including: consumer behaviour; market research and consultancy and marketing communications; as well as developing further knowledge of brand management. Year 3: Strategic marketing planning and a project or dissertation on a brand related topic; optional modules are available in subjects such as: sport branding and sponsorship; direct and interactive marketing; and advertising strategy and planning.

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