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University of Bath, MSc, Marketing

University of Bath
 United Kingdom

 

Study mode Start date Duration Fee international Fee UK/ EU Fee study period Year of study
Full-time Oct years: 12 £18500 £12000 Academic year 2016 - 2017

School of Management at University of Bath is a firmly established leading international centre for management research. This is reflected in its rating in the last Research Assessment Exercise (RAE) which places University of Bath 5th in the UK, equal to Oxford and LSE. The school has been consistently ranked in the top ten in Europe for research in the Financial Times MBA Rankings, and most recently rated 7th in Europe and 4th in the UK for research. The School’s international reputation is supported by leading academics who inform policy at the highest levels of business and society.


The school conducts joint research projects with leading international institutions and recruit students from all over the world. The school offers international placements and undergraduate exchanges, provide a global alumni network, and are developing strategic partnerships with organisations around the world.


School of Management ranked:

  • #1 for Business in the Sunday Times University Guide
  • #1 for Accounting and Finance in the Times University Guide
  • #2 MBA for Bath MBA in the UK and top 25 Global Elite The Economist’s Which MBA?


Who is this course for?

This programme is for graduates looking for a specialist route to a career in marketing. The Bath MSc in Marketing will deepen and advance understanding of core marketing theories and concepts whilst providing students with a desirable skill-set valued by the marketing industry.


The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:

  • Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.
  • Deepen and advance your understanding of core marketing theories and concepts.
  • Balance theory with practical application.
  • Systematically develop key business skills including group working skills, project management skills and presentation skills.
  • Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.

Other courses at University of Bath

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Location

Bath is located in the south-west of England, one and a half hours from London by train. It is an interesting, elegant and vibrant city and one of only three in the world to be on UNESCO’s World Heritage list. With a population of only around 90,000, Bath is friendly and compact.


Bath is home to several excellent museums and galleries, and hosts various arts festivals throughout the year. There are numerous restaurants, cafés and pubs and a great range of shopping with high street stores, small specialist shops and a flea market. The city offers many enjoyable outdoor activities. One can take a boat trip on the River Avon, relax in one of the delightful parks or make use of the superb sports facilities. Bath is surrounded by magnificent countryside and interesting places. Stonehenge, Salisbury, Wells, Glastonbury, Cheddar Gorge, Oxford and Bristol are all within easy reach of Bath.


The university is located about a mile from Bath. Frequent bus services link the campus, city and major student residential areas, so students are always connected to work, home and social life when studying.