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MGT100 Introduction to Accounting (Level 5) 15 credits
This paper provides students with an introduction to management accounting, finance processes and their associated components.
On successful completion of this paper, students will be able to: explain the role of management accounting; apply processes for controlling and allocating costs; prepare information for management decision making; develop financial strategies; identify opportunities to improve financial performance; analysis and interpretation and analyse and interpret an entity’s financial report.
MGT101 Introduction to Human Resource Management (Level 5) 15 credits
This paper provides students with an overview of human resource management specific to the New Zealand Environment.
On successful completion of this paper, students will be able to: discuss human resource management and its place in organisations in new Zealand; outline the main functions of human resource management in the New Zealand context; discuss the impact of key legislation on human resource management practice in new Zealand; explain human resource requirements and potential sources for personnel; analyse employment obligations and responsibilities within a particular context; assess staff development needs and policies and apply human resource management options to a specific situation.
MGT103 Introduction to Applied Management (Level 5) 15 credits
This paper provides students with an introduction to the principles management and strategic processes and how these may be applied to address current issues in the New Zealand context.
On successful completion of this paper, students will be able to: discuss the role of strategy and strategy formulation in organisational planning and development; explain strategies for organisational development; identify the resources and capabilities of a specific organisation in relation to its external environment; identify the strengths and weaknesses of business vision concepts, including entrepreneurship and innovation with reference to relevant management models and theories; outline an ethical framework for business operations, which includes te ahurea Māori and develop management goals and objectives and strategic plans and justify the approach with reference to relevant applied management theories.
MGT104 Introduction to Applied Marketing (Level 5) 15 credits
This paper provides students with an introduction to marketing principles and processes used in the promotion of products or services and in the establishment of direction and targets for marketing operations.
On successful completion of this paper, students will be able to: discuss the role of promotion in marketing; explain the inter-relationships of the promotional mix; outline how situational analysis is used to determine appropriate promotional objectives and target market with reference to relevant marketing theories and modes; identify marketing objectives within a given context and justify the approach with reference to relevant marketing theory and develop an operational plan for a marketing campaign.
MGT105 Business Communications (Level 5) 15 credit
This paper provides students with an overview of applied communication techniques within the business context of working within teams or groups.
On successful completion of this paper, students will be able to: discuss advantages and disadvantages of working within teams/groups with reference to relevant business communications theory; analyse team/group processes and their effect on team/group functions; discuss the social and cultural aspects of communication within teams; compare and contrast strategies to manage conflict within a team/group; identify theoretical approaches for team building and provide examples of a relevant team building approach in a selected context and develop goals and team/group processes to achieve objectives and justify the approach with reference to business communication theories and models.
Electives - choose 3 from the following*:
MGT102 Introduction to Business Operations (Level 5) 15 credits
This paper provides students with an introduction to business operations surrounding conflict management, and the presentation of business information.
On successful completion of this paper, students will be able to: compare and contrast the outcomes of conflict management; develop strategies to manage conflict situations within an organizational environment; compare presentation options for dissemination of business information and present business appropriate information to an audience and justify rationale for approach with reference to relevant theories.
MGT106 Introduction to Quality Management (Level 5) 15 credits
This paper introduces students to quality management concepts and techniques and provides them with the knowledge and skills necessary to work with teams to identify and measure quality management initiatives.
On successful completion of this paper, students will be able to: identify how performance measurement is used in quality management; analyse performance standards and monitoring system in a given situation; compare and prioritise quality management initiatives with reference to relevant quality management theories; implement quality management promotion strategies and justify their use using relevant theories and approaches; identify and apply team processes to achieve specified quality improvement objectives in a given context and review team activity and outcomes, using relevant quality management theories and models.
MGT107 International Marketing (Level 5) 15 credits
This paper provides students with an understanding of the global business environment as it relates to marketing a New Zealand product or service internationally.
On successful completion of this paper, students will be able to: discuss political, economic, sociocultural and technological factors in markets that impact on international marketing opportunities; compare and contrast the impact of geographic and demographic characteristics on international marketing opportunities and identify the factors that impact on the viability of international markets.
MGT108 Principles of Tourism (Level 5) 15 credits
This paper introduces students to concepts, theories and practical examples of the tourism and hospitality industry. The paper provides and awareness of the diverse and dynamic approaches to tourist and hospitality markets.
On successful completion of this paper, students will be able to: explain and discuss of the main concepts which characterize international and national tourism and apply these to a range of issues relevant to tourism and hospitality; identify foundation ideas about the hospitality industry and discuss the links overlapping with tourism; identify the various types of tourists and discuss factors which shape their behaviour; examine the roles and functions of “place” in whole tourism systems; and show a broad awareness, including cultural awareness, of the patterns and trends in tourism locally and globally and outline the various sectors that make up the tourism industry.
MGT109 Quality Assurance and Compliance (Level 5) 15 credits
This paper provides students with the knowledge and skills necessary to undertake an audit of quality management systems within a business environment.
On successful completion of this paper, students will be able to: discuss the concepts, systems and principles of quality assurance with reference to relevant compliance models; identify and describe the quality assurance requirements for a business operation; outline the steps necessary to prepare for an audit of quality management systems; explain the technical aspects of an audit of quality management systems; discuss the interpersonal aspects of an audit of quality management systems and complete a quality management systems audit, in a simple organisational context including identification of corrective actions with reference to relevant quality assurance theories.
MGT110 Workplace Relationships (Level 5) 15 credits
This paper provides students with an overview of strategic workplace relationships, including managing conflict situations and the potential impact of workplace relationships upon business operations.
On successful completion of this paper, students will be able to: with reference to relevant theories and models, develop strategies to establish and maintain positive workplace relationships; examine the issues of interpersonal conflict in a workplace situation; implement strategies for avoiding and/or resolving conflict situations and justify choices of strategy using relevant theories and models and utilise conflict resolution strategies for a business operation.
MGT111 Administration Systems (Level 5) 15 Credits
This paper provides students with an overview of administrative systems and practices, including the management and evaluation of systems and processes to support a business entity’s needs.
On successful completion of this paper, students will be able to: Identify and critically assess administration systems within a business entity. Apply management techniques to the administration functions and operations within a business entity. Evaluate emerging business technologies in terms of meeting business needs. Use evaluation techniques to identify and recommend applicable improvements to administrative systems and processes.
MGT112 Introduction to Leadership (Level 5) 15 Credits
This paper provides students with an overview of leadership practices, including the role of leadership in managing operational issues and challenges.
On successful completion of this paper, students will be able to, define the relationship between management and leadership and demonstrate their key differences. Identify and assess the leadership role and contribution to business planning and performance. Lead others in the implementation of an activity within an entity.
MGT113 Introduction to Project Management (Level 5) 15 Credits
This paper provides students with the skills and knowledge necessary to be able to select and use project management tools in order to manage the life cycle of a project from initiation through to close.
On successful completion of this paper, students will be able to, evaluate project management tools applicable for the development of a project plan. Undertake and monitor a project in accordance with the project plan. Assimilate project documentation for the finalisation of a project. Critically assess and review a project outcome and processes.
MGT114 Introduction to Occupational Health and Safety (Level 5) 15 Credits
This paper provides students with an introduction to workplace health and safety legislation, regulations, codes of practice, standards, and guidance documents and focuses students on the establishment and usage of these documents in the workplace.
On successful completion of this paper, students will be able to, discuss workplace health and safety legislation, regulations, codes of practice, standards, and guidance documents and their role in New Zealand workplaces. Discuss the impact of key health and safety legislation in the context of New Zealand workplaces. Analyse the roles and responsibilities of staff, supervisors/managers, and boards/directors with regard to health and safety legislation in New Zealand.
MGT115 Occupation Health and Safety Strategies (Level 5) 15 Credits.
This paper provides students with the knowledge and skills for the development of operational procedures to meet organisational health and safety strategies.
On successful completion of this paper, students will be able to, discuss the operational requirements of an organisation with respect to both health and safety considerations. Critically review existing operational procedures for both health and safety within an organisation. Apply both health and safety legislative requirements to the development of operational procedures for an organisation.
MGT200 Management Accounting and Finance (Level 6) 15 credits
This paper provides an overview of objectives and limitations of analysis of financial statements and provides students with the knowledge and skills to report results of financial analysis, including calculating ratios to measure profitability, asset utilisation, management of working capital and will be able to apply this knowledge to both evaluating franchise proposals and in the area of scheduling and revising project costs as part of project planning.
On successful completion of this paper, students will be able to: understand the business finance environment; apply capital budgeting practices and evaluate investment decisions; apply knowledge of working capital to effectively manage a business for a given situation; compare and contrast financing options for a given situation and make recommendations; discuss the principles of capital structure and cost of capital, and calculate the cost of capital; calculate, apply and evaluate different types of costs to various costing systems; apply management tools to assist in the planning and control of business operations and use management accounting information to assist decision-making in a given business situation.
MGT203 Operations Management (Level 6) 15 credits
This paper provides students with the knowledge and skills undertake the management of small to medium business operations, including identifying and managing operational risks.
On successful completion of this paper, students will be able to: assess location and layout of physical facilities for a small to medium business; plan and control production of goods and/or services of a small to medium business; assess staffing needs of a small to medium business; analyse merchandise management in a small to medium business environment; formulate and analyse marketing strategies relevant to a small to medium business; establish the context to be taken into account when managing risk for a small to medium business organization; assess risks in a small to medium business organisation; develop a framework for managing risk in a small to medium business organisation and compare options for the treatment of risks, prepare a risk treatment plan for a small to medium business organisation, and explain how the plan will be monitored, reviewed and updated.
MGT205 Introduction to Strategic Management (Level 6) 15 credits
This paper introduces the concepts of strategic management, focussing on the consideration of strategic management in the context of change processes and methods, and organisational objectives, planning and performance.
On successful completion of this paper, students will be able to: analyse an organisation’s operational plans and objectives; review organisational performance against operational plans and objectives; analyse and assess performance and identify current strategic position; evaluate change processes and methods for implementation to assist an organisation in achieving its objectives and report on organisational performance in relationship to its organisational objectives.
MGT215 Organisational Behaviour (Level 6) 15 credits
This paper provides students with a strong background and understanding of organisational and motivational theories and the application of these in the development of internal and external environmental analyses for an organisation.
On successful completion of this paper, students will be able to: examine organisation theory in relation to management in organisations; examine motivation theory in relation to management in organisations and conduct internal and external environmental analyses for an organisation.
MGT219 Change Management (Level 6) 15 credits
This paper provides students with an understanding of change management and the managing of the change process within an organisational context, supported by an understanding of leadership theory and solvency analysis in relation to management in organisations.
On successful completion of this paper, students will be able to: debate current schools of thought that contribute to change management in organisations; examine methods for managing the change process in an organisation; analyse the relationship of leadership theory in organizational management and demonstrate and apply knowledge of the solvency test and its relationship to organisational change.
any 3 electives from year 2 list below not already taken*:
MGT201 Marketing Operations (Level 6) 15 credits
Students will consider marketing activities in the context of quality and customer service and in the setting of marketing strategies to enable marketing objectives to be met.
On successful completion of this paper, students will be able to: examine the effect quality has in relation to specific marketing activities; examine the effect customer service in relation to marketing activities; assess the influences of quality and customer service on marketing mix decisions; develop marketing objectives for a specific organization; prepare marketing strategies to achieve the objectives and formulate quality standards and customer service strategies for marketing operations.
MGT202 Employment Relations (Level 6) 15 credits
Building on student’s knowledge of employment relations, this paper introduces students to consumer legislation, and expands their knowledge of, the complex legal environment in which business operations occur and the implications of this on organisations. Students will understand relevant legal concepts and apply them to customers and staff an organisation.
On successful completion of this paper, students will be able to: analyse the nature of employment relations within the global arena; investigate the causes of employment conflict and assess the steps conducive to resolution, research and evaluate current developments in new zealand workplace relations and the impact of such on the development of an industry; examine the structure of the new zealand legal system and how laws are made and developed; locate and evaluate key legislation and case reports; analyse the practical application of legal rules and principles in those areas of law commonly encountered by people in day-to-day business activities, particularly by applying the principles of contract and consumer protection laws and evaluate the potential legal implications of problems and proposals encountered by a business owner/manager.
MGT204 Sales and Promotion (Level 6) 15 credits
Building on strategic marketing concepts, students will develop an understanding of the strategic marketing perspective, particularly with regard to practical issues involved in carrying out a marketing plan in relation to designing services and the communications mix.
On successful completion of this paper, students will be able to: evaluate the new product development process; explore the benefits of quality customer service; outline the pricing approaches that organisations can use; examine the methods used to manage capacity and demand; examine major channels of distribution available to organisations; analyse the components of an integrated communications mix; analyse and implement appropriate promotional techniques which meet the organizational objectives; examine the role of public relations in an organisational context; examine the roles of sales within an industry; examine emerging promotional techniques resulting from technological developments and analyse the ethical considerations involved in marketing.
MGT206 Risk Management and Quality (Level 6) 15 credits
Students will be provided with a thorough understanding of issues of risk assessment, prevention and intervention in undertaking projects. The related topic of quality control and evaluation is also considered in detail.
On successful completion of this paper, students will be able to: analyse areas of risk in the project management lifecycle; undertake a risk analysis and justify conclusions; compare and contrast problem-solving methods for dealing with problems when they arise in projects and apply them to a specific scenario providing justification for the chosen approach; analyse the principles of quality control in projects; examine the common methods of evaluating quality in projects; develop a quality management plan and undertake, with rationale, corrective action to address a quality management issue in a specific example.
MGT207 Tourism Industry Management (Level 6) 15 credits
This paper will develop students’ ability to link the issues and concepts that have been explored in previous papers, enabling them to develop effective operations strategies and service management techniques for tourism and hospitality organisations.
On successful completion of this paper, students will be able to: examine the growth of the tourism and hospitality sectors; analyse the interaction between operations, marketing and human resources and apply to a specific context showing the importance of this in the delivery of service; analyse the role of customers as the centre of tourism and hospitality organisations; analyse the outcomes of a change from a product orientation to a customer orientation; develop a service concept and operating strategy for an organisation (using case studies); evaluate quality management theories and operate management techniques such as blueprinting and queuing theory for effective service provision.
MGT208 Digital Marketing (Level 6) 15 credits
This paper provides students with knowledge of the digital marketing environment and how e-tools and e-commerce are used in modern marketing campaigns. Students will be able to evaluate the way digital media has influenced modern marketing techniques and apply digital marketing methods within a business environment. Students will also be able to plan a digital marketing campaign.
On successful completion of this paper, students will be able to: evaluate digital media and its effect on marketing communication; examine fundamentals of online marketing; compare key digital tools and assess how they enhance marketing operations; apply digital marketing methods to achieve business objectives; plan a digital marketing campaign utilising e-tools and e-commerce.
MGT209 Managing Human Resources (Level 6) 15 credits
Building on the knowledge gained in MGT101 Introduction to Human Resource Management, students will explore the manager’s role in managing human resources and coordinating team activity. This paper will also enable students to develop an understanding of aspects of leadership, leadership style and methods for dealing with leadership problems.
On successful completion of this paper, students will be able to: develop a human resource management plan for a specific organisation; outline the factors involved in performance management and critically examine strategies to review individual performance; analyse the factors that contribute to a positive work environment, including cultural aspects of human resource management; examine the importance of leadership style in managing people and dealing with problems in a team environment; consider various contemporary leadership concepts and how they can be implemented to manage teams effectively and evaluate the application of leadership concepts in business environments.
MGT210 Organising and Defining the Project (Level 6) 15 credits
This paper presents project organisation as a dynamic process occurring throughout the project management lifecycle, consistent with a systems view. Learners will discuss issues of project selection, strategy, structure and the context within which projects occur. They will also explore the essential elements of defining a project as part of the planning process.
On successful completion of this paper, students will be able to: analyse project organisation in the context of systems thinking and complexity theory; assess the elements of project organisation and how it is a dynamic process; examine how to select a project and determine project management strategy; apply the principles in defining a project and evaluate the uses of project management software.
MGT211 The Project Plan and Resources (Level 6) 15 credits
Learners will learn how to go about developing a project plan to industry standards. Learners will also develop an understanding of the planning process involving key stakeholders, and the value of continuous evaluation and improvement. Learners will also consider the principles of resource management.
On successful completion of this paper, students will be able to: apply the principles of strategic planning processes; estimate project cost and time; evaluate the essential components of a project plan that would meet industry standards; critically evaluate project plans; prepare an outline of a project plan and examine the principles of resource identification, allocation and management.
MGT212 Measuring Performance, Evaluation and Closure (Level 6) 15 credits
Learners will develop an understanding of measuring and monitoring progress and performance in all aspects of a project, including an overview of evaluation methodologies and the tasks involved in bringing a project to closure.
On successful completion of this paper, students will be able to: examine the principles underpinning methods of evaluation; evaluate common methods of measuring and documenting the progress of a project; analyse a project’s progress; undertake corrective action if progress is inadequate and justify approach; design performance measurement criteria for a project and effectively execute the necessary steps to bring a project to closure.
MGT213 The Project Lifecycle (Level 6) 15 credits
Students will be exposed to major extant models of project management and their application to the project management cycle. The paper also provides the learner with an overview of project management from the planning stage through to closing down a project on completion.
On successful completion of this paper, students will be able to: define the scope of project management; analyse the major models of project management; critically evaluate these models in relation to their applicability to practice; examine the relevance of systems thinking to project management; assess the steps of the project management life cycle; apply these steps to a project management case study and examine the use of project management software in practice.
MGT214 Project Management Project (Level 6) 15 credits
This is a capstone paper which integrates the knowledge and skills students have gained with regards to project management. As part of this paper, students will undertake and report on a small project.
On successful completion of this paper, students will be able to: design a project proposal; successfully negotiate the proposed project; develop a detailed plan of a project; implement a project to completion; communicate with colleagues regarding the conduct of all aspects of the project and adjust the project accordingly and document all aspects of the project to industry standards.
MGT216 Market Research & Analysis (Level 6) 15 credits
This paper will provide students with an understanding of the research process and the basic statistics important in making business decisions through the provision of a basic introduction to research planning and design, including data collection and analysis techniques.
On successful completion of this paper, students will be able to: demonstrate an awareness of the nature and scope of business research; examine the research planning process; use relevant journals to write a literature review and understand its value; analyse key variables and examine how to measure attitudes and concepts; design a basic research project; examine existing data sources explain the limitations of these data; investigate alternative methods of data collection; apply skills of basic statistical data analysis and prepare spreadsheets for data presentation and statistics.
MGT217 Presenting Professionally (Level 6) 15 credits
Covering the principles and strategies of professional presentations in business and organisational settings, this paper will consider oral communication in a technological environment and include the use of computer-aided presentations and other media.
On successful completion of this paper, students will be able to: examine the theoretical and practical issues involved with creating and delivering effective presentations; apply presentation skills in a variety of public speaking modes and in speech communication contexts, including differing cultural settings, that are common in organizations and working life; analyse and employ strategies to reduce communication apprehension; analyse and execute the effective use of media to support presentations; demonstrate the ability to create speeches through concept-generation, planning, scripting and realisation; assess and employ effective verbal and nonverbal communication skills in public speaking and critically evaluate own self and others’ public speaking performances.
MGT218 Contract Law and Business Relationships (Level 6) 15 credits
This paper provides an overview of contract law, including its application in a variety of situations. Students will also have an understanding of the potential of legal situations to affect either workplace or customer relationships.
On successful completion of this paper, students will be able to: define a contract; apply the law relating to the formation of a contract; apply the law which may invalidate a contract or render it unenforceable; apply the law of discharge of contract; examine the remedies available for a breach of contract and investigate and analyse strategies for either establishing and maintaining positive workplace relationships in accordance with requirements or for reviewing customer services and relationships against standards.
MGT220 Quality Management (Level 6) 15 credits
In this paper students will gain an understanding of the steps necessary to carry out a quality audit including reporting and monitoring requirements.
On successful completion of this paper, students will be able to: undertake preparations required to carry out a quality audit and justify approach; examine and carry out technical aspects of a quality audit; examine and carry out interpersonal aspects of a quality audit and report on a quality audit, including application of monitoring systems.
MGT221 Strategic Planning (Level 6) 15 credits
In this paper students will apply strategic planning techniques in order to envision a future for an organisation.
On successful completion of this paper, students will be able to: apply the key elements of strategic planning to a specific organisational situation; strategically analyse a range of futures for an organisation; examine the influences, impacts, and consequences of each strategic vision and report on the development of the future envisioned for the organization with reference to organisational values, stakeholder’s interests, purpose and direction.
MGT222 Health and Safety in Employment (Level 6) 15 credits
This paper presents students with an overview of health and safety in employment situations and the development of strategies to reduce the incidence and severity of work-related injury and illness.
On successful completion of this paper, students will be able to: examine sources of health and safety information; analyse health and safety information; analyse programme strategies to reduce the incidence and severity of work-related injury and illness and develop and apply a health and safety strategy for a specific organisation.
MGT223 Event Management (Level 6) 15 credits
Students will develop an understanding of the planning of events, aspects of event management and post event activities.
On successful completion of this paper, students will be able to: apply knowledge of budgeting, funding and financial considerations for the management of events; examine marketing and infrastructure requirements for event management and consider how these may be applied to an event; examine relevant legislation and regulations appropriate to event management and explain their impact on event management, including health and safety requirements; develop an event management plan; analyse the dynamics of individual and team based activities as they relate to event management; evaluate suitable methods for the collection of information to inform an evaluation of an event and evaluate information collected with regard to the success of an event and provide appropriate recommendations for future events.
MGT301 Business Ethics (Level 7) 15 credits
This paper aims to provide participants with an understanding of ethical reasoning. Participants will learn to identify ethical issues and evaluate ethical theories as they are applied to various contexts with a particular emphasis on business.
On successful completion of this paper, students will be able to: critically assess key ethical theories and principles; examine and research ethical issues; critically evaluate and apply a variety of ethical theories and principles to ethical problems; critically assess ethical theories and principles and their use in business and formulate strategies to assist businesses with ethical conduct.
MGT302 Contemporary Issues (Level 7) 15 credits
This paper provides students with the opportunity to demonstrate an advanced knowledge and understanding of various marketing / management / accounting theories and practices applicable to profit and/or non-profit organisations, which reflect the key contemporary issues faced by organisations. Students will be able to identify, consolidate and evaluate strategic issues studied in earlier parts of the degree and within the current business environment.
On successful completion of this paper, students will be able to: examine and critique contemporary issues relating to organisations and demonstrate familiarity with relevant published works; critically reflect on identified contemporary issues facing a specific organisation, including assessing the relevance and potential impacts; analyse information needs and recommend appropriate data gathering processes to aid organisational decision-making and planning, for an identified contemporary issue facing a chosen organisation and determine the research area for either their dissertation or advanced research project.
MGT303 Strategic Management (Level 7) 15 credits
This paper provides students with an insight into how to think strategically in order to gain strategic advantage and to add value to an organisation. Students apply strategic management principles to simulated and actual business situations to develop their critical thinking skills.
On successful completion of this paper, students will be able to: critically evaluate theories that have influenced approaches to strategic management; analyse an organisation’s internal and external environment; critically evaluate strategic options for specific organisations; assess factors that influence the effectiveness of strategy implementation and evaluate strategic performance.
MGT309 Relationships, Influence and Leadership (Level 7) 15 credits
Students will be able to recognise and maximise their role in influencing decision makers and understand how to use influential tactics; they will understand some of the theories attached to influencing decision-making and know when to apply these to situations; leadership and its qualities as opposed to management, will be examined as will the relationship between leaders and those who seek to influence them.
On successful completion of this paper, students will be able to: analyse the theory/ies behind influence in the corporate and governmental sense; examine their role in a sphere of influence; critique tactics for effective influence; critically analyse and justify own leadership style for further development; critically evaluate interactions between different agencies and sectors and research and apply appropriate influential arguments in a given situation.
Choose either MGT310 or MGT320:
MGT310 Management Dissertation (30 credits)
This paper provides students with an opportunity to conduct advanced research into an aspect of management theory or practice by integrating the body of knowledge learnt in management papers.
On successful completion of this paper, students will be able to select a current management issue or applied management problem and formulate an appropriate research objective and research question, plan, organise and implement a research project, select and apply appropriate research methodologies, collect, analyse and interpret research data, write a research report to a professional standard, make an oral presentation of the management-related research project and answer relevant questions raised.
You are expected to:
Identify and Investigate a current management issue based on personal interest, benefit to an organisation, popular topic or a gap in research you have identified
Approach
Assessments
Total Word Count
Approximately 12,000 words
MGT320 Internship (30 credits)
This paper provides students with an opportunity to become familiar with the micro and macro operating environments of an organization and to apply the knowledge and skills acquired throughout the course of their degree study. Using knowledge and skills gained in the first two years of the degree, students will be enabled to present a development/problem-solving proposal in an area relevant to the internship organization. Students will also gain reflective skills through the reflection on the internship and how their personal and professional managerial skills have developed and broadened.
On successful completion of this paper, students will be able to, critically evaluate an organisation’s corporate direction, main activities, and identify and evaluate the internal environment of the internship organisation, evaluate the organisation’s operating environment and the role of the internship organisation within the industry, assess and rationalise to all stakeholders significant issues confronting the internship organisation, specifically an aspect of concern or interest to the organisation’s operation or management, conduct and critically evaluate primary research regarding the specific aspect to be stated, distinguish between critical and non-critical factors impacting on the problem/development, evaluate information and make recommendations for specific development/problem, consider and assess issues for implementing recommendations, critically assess the dilemmas, challenges and problems faced, and how these issues were resolved during the internship, critically evaluate how the knowledge and skills acquired during the degree programme were adapted into practical situations.
You are expected to:
Identify and Investigate a current management issue within your internship organisation
Approach
Assessments
Total Word Count
Approximately 12,000 words
any 2 electives from either the year 2 or year 3 lists not already taken*:
MGT304 Strategic Marketing Management (Level 7) 15 credits
This paper provides students with a comprehensive understanding of marketing strategy relevant to contemporary organisations and markets.
On successful completion of this paper, students will be able to: critically interpret the nature and scope of marketing strategy; critically analyse the key principles of marketing strategy development; critically evaluate the processes for successful marketing strategy implementation; conduct a strategic market analysis; conduct a strategic customer analysis; conduct a strategic environmental analysis, including the application of scenario planning; compare and contrast marketing strategies for new and growth markets; recognise marketing strategies for hostile and declining markets; appraise the causes and patterns of business failure and marketing’s roles in a business turnaround programme and critically discuss the key emerging issues in modern day marketing strategy.
MGT305 Advanced Event Management (Level 7) 15 credits
Students will analyse events and develop an event concept through the planning and development stages, including the proposed marketing and management of it; they will critically evaluate the success or otherwise of an event and reflect on various elements of event management.
On successful completion of this paper, students will be able to: critically evaluate various events; critically evaluate the event planning process; critically analyse and evaluate the different components involved in organising an event; assess consumer behaviour principles and apply them to planning an event; critically analyse and evaluate the different components involved in running an event; critically assess possible problems within an event; propose strategies to minimise associated risks; plan an event; evaluate and critique an event and reflect on event management practices and components in relation to event.
MGT306 Reputation and Brand Management (Level 7) 15 credits
This paper provides students with an understanding of what the components of reputation and brand are and how these are protected in a corporate setting; students will also be able to develop strategic tactics for brand protection.
On successful completion of this paper, students will be able to: critically analyse a brand and its components; appraise the meaning and value of reputation in a political context; evaluate brand benefits – tangible and intangible; analyse and debate the capital worth of brands; develop and justify strategies for brand protection and critically evaluate strategic tactics for brand protection.
MGT308 Advanced Digital Marketing (Level 7) 15 credits
This paper provides students with specialised knowledge with regards to the application of the digital world as it applies to the marketing environment; students will critically evaluate the way in which the digital environment has changed the delivery of marketing solutions to create value in the modern business environment.
On successful completion of this paper, students will be able to: analyse current and future digital trends; critically evaluate the contribution of digital tools, business models or platforms to the contemporary business environment; analyse and justify the key features that a business should consider when selecting digitally based solution to create customer value; examine the impact of technology on the marketing mix; evaluate the role of digital solutions when combined with innovative breakthroughs to the market; critically evaluate a digital tool, model or platform currently being used by a business and develop and justify a strategic digital marketing plan for a business.
MGT312 Advanced Human Resource Management (Level 7) 15 credits
Students will develop an understanding of the ways in which human resource management supports an organisation in achieving its strategic goals.
On successful completion of this paper, students will be able to: evaluate demographic trends in New Zealand’s workforce and the implications for organisations and the human resource function; design a recruitment and selection process that is linked to an organisation’s human resource strategy and business strategy; evaluate current approaches to employee professional development and assess how they support an organization in meeting its strategic objectives; evaluate the factors that affect employee engagement; research the link between employee engagement and organisational results and discuss the implications for the HR function; evaluate current schools of thought in the area of reward and discuss the link between business strategy and reward and appraise and debate how technology can support and enhance the HR function.
*Elective papers to be approved by programme manager.
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