Manchester Metropolitan University, BA (Hons), Advertising and Brand Management
Year 1: Covers specific topics relating to advertising and brand management, along with academic methods and communication skills, information technology, and numeracy. Year 2: Professionalism, achievement and employability; information discovery and data analysis; consumer psychology and behaviour; principles of marketing; marketing communications theory and practice; ideas, creativity and entrepreneurship or language or work based learning. Year 3: Business research and professional skills; advertising; brand management; creative brand strategy; direct and interactive relationship marketing; business and sustainability or ideas, creativity and entrepreneurship or language or work based learning. Year 4: Research project; strategic marketing management; strategic communications and advertising planning; corporate reputation management.
Other courses at Manchester Metropolitan University
