LSDM, MA, Marketing

INTRODUCTION

Our Master’s degree in Marketing focuses on the development of new skills which improve the understanding and implementation of innovative and effective marketing strategies, as well as an understanding of the increasingly demanding and competitive market. Our course is exclusively online and has been developed to prompt students to develop critical and theoretical skills through the several evaluation methods used, which include an academic and practical component, such as real study cases and applied projects.

LEARNING SKILLS

The students will adopt an integrated vision of the marketing management process and highlight opportunities for professional development. We will show how important this vision and the respective approaches for management strategies are, by creating plans for a wide range of organisations or companies. Our study plan also promotes the use of theory and practice of existing research to develop strategic thinking and practices of marketing management. This will provide LSDM’s students with the advanced, specialised, academic and entrepreneurial knowledge, which will allow them to pursue an established career in the future.

TEACHING STAFF

Our teaching staff is composed of qualified, experienced and reputable teachers. Besides the Doctorate level academic degree, they present well-established professional careers, connecting the academic component with the job market.

TUTOR CENTRE

LSDM’s students are supervised on a weekly basis through a Tutor Centre composed of a team of specialised tutors in Marketing, with Master’s degrees and several years of proven experience. Our Tutor Centre is also available in English, Spanish and Portuguese.

TARGETS AND PROFESSIONALS OUTLETS

Our Master’s degree in Marketing is intended for students, professionals, entrepreneurs and managers with the ambition of having an established career in the marketing industry. Our Master’s degree in Marketing prepares professionals from the communication, advertising, management, sales, product and/or service control fields as well as creatives, business managers, among others.