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London Metropolitan University, MA, Aviation and Marketing

London Metropolitan University
 United Kingdom

 

Study mode Start date Duration
Full-time n/a years: 1
Part-time n/a years: 2 - 4
The course teaches students a comprehensive overview of the conceptual understanding of marketing and the marketing applications that are relevant to the aviation industry; airlines vary in their business models from the low cost airlines like Ryanair to the full service carriers like British Airways; the course allows students to investigate the different marketing approaches of these companies and understand the significance of the different approaches.

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