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Lancaster University Management School (LUMS), BA (Hons), Advertising and Marketing

Lancaster University Management School (LUMS)
 United Kingdom
In your first year, you’ll study a core first-year module, which provides a rigorous introduction to key concepts and techniques in marketing and two options of your choice from other departments around the university. In your second year you’ll move on to core subjects including Marketing Research; Advertising; Digital Marketing; Marketing Simulation; Marketing in the Supply Chain; and Consumer Behaviour in your second year. In the third year, your core subjects include Strategic Marketing, Brand Strategy and Integrated Communications.

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