Henley Business School at the University of Reading, MSc, in Marketing - International Marketing

Henley Business School (HBS), which provides MSc Marketing and International Management, is a world-renowned international business school based in the UK and operating in 17 countries. Henley is placed in the top 1% of global business schools. Founded in 1945 at the University of Reading, by business for business, Henley Business School was the first business school in the UK and is one of the oldest and most respected schools in Europe.

This highly popular Masters programme will provide you with an understanding of the latest principles and practices in marketing and examine the critical role marketing strategy plays in developing competitive advantage for organisations, regardless of their size or the sector and region in which they operate.

This programme focuses closely on areas including digital marketing, business to business marketing, marketing theory, marketing strategy and marketing management from a global perspective. It explores management in a broader context, looking at the role and impact of the individual within an organisation and other factors affecting a firm ranging from strategic management to international HRM.

This programme is suitable for applicants with no direct specialist knowledge or experience in marketing and we welcome applications from recent university graduates from a wide range of disciplines.

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