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Goldsmiths, University of London, MA, Brand Development

Goldsmiths, University of London
 United Kingdom

 

Study mode Start date Duration
Full-time Sep years: 1
Part-time Sep years: 2
This course introduces students to debates surrounding one of the major areas in contemporary communications: brand development; courses on the history and development of branding, and the changing role of promotion and design, enable students to develop a critical and practical understanding of how branding is used in modern societies and institutions; this is not a marketing degree, however, and students take a rigorous, academic approach to contemporary branding and its contexts; key themes such as intellectual property rights, the changing media environment, globalisation, and the impact of digital communications technologies also form part of the syllabus.

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Location

The University is based on a single-site campus within London’s vibrant New Cross, just minutes from the heart of this great global city, home to major cultural landmarks including the National Theatre and Tate Modern. New Cross is a vibrant area in South East London that's situated just 10 minutes by train from London Bridge. Described by The New York Times as a hub of creative talent, the area has a thriving music and arts scene, fantastic restaurants, buzzing cafes, and a genuinely diverse and eclectic population.