Goldsmiths, University of London, BSc (Hons), Marketing

Study BSc in Marketing at Goldsmiths for a programme that combines multiple disciplines such as Psychology, Sociology, Anthropology, and Management. You will be at the core of a new natural development, making this a special programme for anyone who wants to explore interdisciplinary links.

The structure of the BSc in Marketing degree unites two forces: first, meeting the educational requirements of a Marketing and Business undergraduate degree, and second to integrate different disciplines to make this a unique offer.

We have developed several research streams in the Institute of Management Studies and have investigated the areas of consumer behaviour, the psychology of marketing, web psychology, critical PR, branding, promotional culture and advertising.

Placements

Because we want to provide you with all the support for your future career, you will be given the opportunity to apply for a limited number of placements that the College would source. These will occur at the end of your second year and would constitute a 15 credit option towards your degree. This will enhance your CV, bring theory and practical experience together, and help you develop industry contacts.

Study Abroad

Through the Erasmus programme, you can spend half of your second year in a university abroad. You can choose modules there and immerse yourself in a different culture and academic environment, with the option of learning or improving a foreign language. 

Careers

The versatile nature of the degree means that its graduates would appeal to different sectors within the industry.

• First, graduates from this degree can work in the marketing function of companies as a marketing manager, brand manager, advertising and promotion manager, marketing strategist, marketing analyst, sales manager, or a PR officer.
• Second, given the strong market research focus of the degree, graduates can also work as a marketing auditor, and market researcher within: companies, market research agencies, and consultancies.
• Third, BSc graduates have the potential to work in advertising and marketing agencies as creatives, account managers, media planners, art directors, sales promotion executives, and event organisers.

The interdisciplinary approach of this BSc will give students the chance to gain expertise in a complementary field (e.g., psychology) that will provide them with a competitive advantage in obtaining marketing-related jobs. The versatile nature of the degree will also give graduates the chance to find jobs in related departments within organisations (i.e., not only in marketing departments).

Finally, this programme provides the training and the knowledge-base for proceeding onto a masters and/or PhD degrees, in fields such as Marketing, Management, Economics, Psychology, Sociology, Media and Communications, and Cultural Studies.