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Cranfield University, RMCS Shrivenham, MSc, International Defence Marketing

Cranfield University, RMCS Shrivenham
 United Kingdom
PgCert: Marketing capital goods; legal, ethical and political frameworks of defence; the organisation of defence acquisition; cultural aspects of international business; managing key accounts and negotiations; defence economics; PgDip: all of the PgCert modules must be completed plus: strategic and change management; analysis and evaluation through research; customer needs and capability requirements; defence export marketing; the theory and practice of offsets; managing marketing performance; Master's: ll of the above must be completed plus a research project.

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