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Cranfield University, RMCS Shrivenham, MSc, International Defence Marketing

Cranfield University, RMCS Shrivenham
 United Kingdom

 

Study mode Start date Duration
Part-time Jan years: 2 - 5
The aims of the course are for participants to be able to develop and implement strategic international marketing plans and negotiate effective deals with a solid understanding of the defence industry and its environment; students should be able to: display knowledge of domestic and international defence marketing; develop transferable skills in areas such as sales and negotiation; understand and analyse the defence industry and the international legal, ethical and political environments in which it operates; critically analyse and evaluate their business and that of their competitors; plan and implement best practice marketing research techniques; produce coherent and rigorous business and marketing strategies; implement and control marketing plans within identified constraints; critically evaluate scholarly research papers in defence marketing; the course comprises taught modules and a research project.

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