Coventry University, MA, Advertising and Marketing

This course gives you the opportunity to:

• develop both cognitive and practical skills in advertising and marketing;
• study a variety of advertising and marketing topics which includes creative development, copywriting, brand management and development, media consumption and selection and communications management;
• have the option of enrolling on the internship programme, providing the opportunity to undertake a workplace project on behalf of an organisation.

At the start of the course all marketing students will study a common core:

• consumer behaviour; 
• principles of marketing; 
• marketing communications; 
• information acquisition and analysis.

After this students will study specific modules. This provides an opportunity to select from a range of topics, including e-marketing and services marketing. So whether you are interested in strategy, internationalism, contemporary theory or communications, the Coventry University Business School postgraduate marketing suite offers you an outstanding opportunity to enhance your career prospects.

Work placements

As part of the Advertising and Marketing MA degree students have the option of enrolling on the internship programme. This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.