AUB, BA (Hons), Creative Events Management

LEVEL 4 (FIRST YEAR)

As a student on this programme, you’ll be introduced to the ideas, theories and policies that underpin creative practice, as well as the historical and social contexts which have shaped them.

In your first year, you’ll develop the skills and knowledge to conceive, plan and manage successful creative events.

You’ll be introduced to the arts industries and the way they operate with guest lectures from specialist speakers. You’ll examine the legal and policy frameworks that influence the types of cultural products we enjoy and enhance your knowledge of leading edge artistic practices.

Live Events are usually team productions working to a tutor devised event brief. You will form small production teams and with tutor supervision will plan your first live events which will take place in the second half of the year.

These provide a practical focus for the application of knowledge and skills acquired from all strands of the course, but particularly build on the management tools and legal framework introduced earlier in the year.

Taught classes and workshops are reinforced by visits to practitioners and exposure to performances and exhibitions.

You’ll also have the opportunity to undertake industry placements.

LEVEL 5 (SECOND YEAR)

In your second year, you’ll progress to more specialist study in the main themes of the course over the first two terms, building on concepts and skills learnt in Level 4.

Live events focus on working with partners to external client briefs. You’ll study audience interests and needs and how to develop exciting creative programmes that respond to and develop audience interests. You’ll develop a detailed knowledge of business motives and tools and learn how to pitch for business investment for a new creative enterprise.

You’ll study philosophies and social trends that have changed and shaped cultural output and learn how to plan an extended piece of academic writing.

In the summer term, you’ll undertake a six-week work placement in a creative business of your choice which allows you to apply, test and develop what you have learned so far in a professional creative environment.

LEVEL 6 (THIRD YEAR)

At Level 6 we expect you to take responsibility for your own learning, and challenge you to think conceptually and strategically about your chosen profession.

The ‘Strategy and Management’ unit requires you to act as a consultant and examine strategic management and development issues through the prism of live case study. You’ll learn how to turn business principles into practice by writing a business plan for an AUB creative practitioner or a new creative organisation of your choosing.

Two extended pieces of work demand sustained commitment: independent research leading to your Dissertation and the conceiving, planning and production of a major arts project to a brief of your devising.

COURSE TRIPS

As part of your course you may also get the opportunity to take part in course trips, previous trips have included:

• Berlin
• London
• Salisbury

*These trips are optional and some may incur additional costs