Birmingham City University, BA (Hons), Advertising and Management
| Study mode |
Start date |
Duration |
| Full-time |
n/a |
years: 4 |
| Full-time |
n/a |
years: 3 |
The advertising pathway is to prepare students for a career in advertising, equipping them with the practical skills required to make an immediate impact and the conceptual framework to make a long-term difference; the management pathway first establishes a foundation of management and organisational theory and practice, and then proceeds to adopt a critical questioning approach, through exploring, analysing and evaluating key issues and challenges facing managers and organisations today; the links between theory and practice are critically examined, to help to develop strong working relationships, and so enhancing performance; this course is offered at the main campus.
Other courses at Birmingham City University
