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XJTLU, BA, Marketing

Xi'an Jiaotong Liverpool University
 China

 

Study mode Start date Duration Fee international Fee study period Year of study
Study modeFull-time Start date Sep Durationyears: 4 Fee international$13000 Fee study periodAcademic year Year of study2021
Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships. The BA Marketing programme will provide you with the knowledge, skills, business awareness and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products and satisfy their customers' needs through a range of marketing strategies, you will learn to appreciate the nature of marketing and the important role it plays in creating competitive advantage for an organisation. The programme is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Less than 100 business schools worldwide have both AACSB and EQUIS accreditation.

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Location

Located in Suzhou, a city that has been known in China as ‘paradise on the earth’ since ancient times, XJTLU enjoys a beautiful environment where there is a harmonious coexistence between the city’s rich cultural traditions and its rapid economic development. Suzhou is one of the most developed cities in China. Suzhou Industrial Park, China’s equivalent of Silicon Valley and a hub of global innovation, houses a large cluster of Fortune 500 companies, transnational enterprises and R&D centres, not only providing favourable conditions for XJTLU’s ongoing development but also numerous internship and job opportunities for XJTLU students.