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University of Pittsburgh, MS, Customer Insights

University of Pittsburgh
 United States

 

Study mode Start date Duration Fee international Fee study period Year of study
Full-time Aug months: 9 $37538 Academic year 2017
As the marketing landscape becomes increasingly digital and analytical, a new set of unique skills is required. The Master of Science in Customer Insights prepares students for an increasingly data-driven, analytics-focused marketing career, offering a broad introduction to marketing alongside in-depth study of research techniques, data analytics, digital marketing, and social media marketing. Students learn how to use data-driven customer insights to build effective marketing strategies. The program leverages the expertise of Katz’s award-winning marketing faculty, which continually ranks among the best in the world for research productivity (American Marketing Association). The 30-credit program is designed to be completed in nine months (August - April). The curriculum is comprised of core and elective courses currently offered to Katz MBA students. Other than an undergraduate degree, no prerequisites are required.

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Two Pitt buildings are on the National Register of Historic Places: Allegheny Observatory (in Pittsburgh's Riverview Park on the Northside) and the Cathedral of Learning. Twenty-one of Pitt's buildings are contributing properties to the Schenley Farms-Oakland Civic Center Historic District that has been listed on the National Register of Historic Places as a historic district.


The Pittsburgh History and Landmarks Foundation has designated more than 15 Pitt buildings as Pittsburgh Historic Landmarks.