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Solihull College, Postgraduate Diploma, Marketing (level 7)

Solihull College
 United Kingdom

 

Study mode Start date Duration
Study modePart-time Start daten/a Durationmonths: 18
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities; this course is worth 60 credits.

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