Istituto Marangoni - UK, BA (Hons), Fashion Business (London)

what will the consumer like? fashion products, life cycles, seasons, quality: analysing market trends. the correct tools for satisfying consumer tastes.

the fashion manager is the person who decides whether to produce a collection or not, defining its fashion content, its price range and its target market.

the fashion manager task is to study the fashion landscape, identify the competition, oversee the development of the product, plan its promotion and select the sales channels.

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the fashion manager works with the design office and with all the production and sales departments. the three-year study programme covers the study of fabrics, collections, production and quality control, but also the evolution of habits, customs, lifestyles and market needs, as well as the entrepreneurial and commercial aspects.

by studying the market and its segmentation, you will gain an understanding of sales and marketing methods, and learn to control costs and define communication and promotion techniques and after absorbing all this knowledge, you will be ready to start work, coordinating staff and consultants and undertaking a highly pro- fitable and satisfying career either in a fashion company or in your own business.

Work Placement option

the sandwich course is a course where the first two years of study in fashion design, fashion business and fashion styling, are followed by a third year of work in a fashion firm, after which students return to the school to complete the fourth and final year of study.

the work period involves a minimum of 36 weeks in a company in the fashion industry, working in close contact with professionals of the industry. at the end of the 36 weeks, in addition to a better knowledge of the working environment, students will gain a reference from the work provider, which together add value to their training.

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