Coventry University, BA (Hons), Advertising and Marketing

The combination of advertising and marketing brings together two specialist subjects, providing you with a sound underpinning of marketing communications techniques and an insight into consumer psychology and behaviour. This course aims to equip you with the expertise you need to understand the multi-faceted worlds of advertising and marketing and to take advantage of the wealth of exciting opportunities for graduate careers. It will offer you the opportunity to explore brand and corporate communications, creative advertising and global marketing as well as creating your own advertising and marketing campaigns.

If you choose this course you will benefit from:

• current accreditation from the Chartered Institute of Marketing (CIM) and the opportunity to complete the CIM Professional Diploma in Marketing;
• a specialist honours degree in advertising and marketing;
• excellent teaching by experienced lecturers who are research active, publish in top national and international journals and incorporate this into their teaching;
• the opportunity to spend a year on a paid business placement in the UK or overseas (subject to application). Previous placements have included such companies as IBM, Microsoft, Hewlett Packard, Procter and Gamble, L’Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot;
• guest talks from academic experts and industry professionals;
• the opportunity to participate in international visits such as Study China and the Marco Polo Programme;
• studying at a business school which is a member of the European Foundation for Management Development (EFMD) and the Association of Business Schools (ABS).