AUB, BA (Hons), Graphic Design

Graphic Design is about communicating to inform, educate, entertain and persuade.

The success of this course is represented by the sheer number of awards that our students win: from D&AD New Blood awards, Creative Conscience awards and Shine Awards, to name just a few. Our graduates go on to play an active role in a wide range of communication businesses, from design consultancies to media companies, publishers to packaging. Many of our graduates have established their own companies.

Experimentation and discovery are important values on this course. There is no ‘right answer’ and you will be supported to find your own path as you learn more skills. In addition to developing creative design strategies, we encourage you to bring your own experiences and interests to your work. We value conceptual approaches that attract attention, and then evoke an idea or emotion that is relevant and on target.

As a graphic designer, you’ll have to make decisions in complex and unpredictable situations. You’ll have to react quickly to new information, evolving briefs and advances in technology. On this course, you’ll learn to innovate under pressure and handle issues such as user-centred design, sustainability, emerging technology, service design, information design and interactive design. You will engage with leading design companies who set briefs, give talks, and help us to develop the curriculum.

You will discover your own approach to visual problem solving and graduate with the technical, critical, and conceptual skills that are highly prized by the industry.